Because Nokia has done a good job with its own mapping
solution that worked a few years, HTC wants to try something similar.
Part of the aura of exclusivity that have terminals what
Windows Phones ecosystem world is defined by a set of exclusive applications.
Although many of them have come on other WP smartphones, Nokia did not hesitate
to say that the best experience for applications such as Nokia Maps and Nokia
Drive will remain no Nokia terminals.
HTC seems to want to try something similar on their
smartphones. Several sources have confirmed that HTC wants to invest in its own
solution for navigation and mapping. It is worth noting that these rumors are
not the first incursions of HTC in an area led by Google, Nokia and in little
extent, Apple. HTC Locations, was a Windows Phone application which
unfortunately is no longer available on the online store of Microsoft
applications. Although it is unknown whether HTC will try upgrading the
application or if it will create its one from scratch, the company seems
determined to create a competitive application.
Even if there are good chances that such a navigation
solution to materialize remains to be seen if it will be available exclusively
on Windows Phone or could just as easily be downloaded from Google Play at some
point. Most times, such initiatives are very expensive, but considering the
remarkable financial effort made last year with Beats, nothing surprises us
anymore when it comes to HTC.
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