Google shoes

 Because we do not have enough motivational accessories, Google has announced a project that includes sensors in shoes and smartphone applications.

At this stage of development are called Google Shoes, the project by Google seems to be in a fairly advanced stage. Interestingly, however, this link between a smartphone app, a pair of shoes and some other smart features under open source operating system can experienced by anyone without a problems.

In practice, we don’t even have a well-designed product, but rather an experiment based on a pair of Adidas shoes. Before anything, the demonstration video below from Google at SXSW take part in the initiatives of Art, Copy and Code. The combination of 3 words defines a marketing program whose purpose is to show how we can use objects to tell online stories. “This description was made by Aman Govil, advertising director at Google.