Because we do not
have enough motivational accessories, Google has announced a project that
includes sensors in shoes and smartphone applications.
At this stage of development are called Google Shoes, the
project by Google seems to be in a fairly advanced stage. Interestingly, however,
this link between a smartphone app, a pair of shoes and some other smart
features under open source operating system can experienced by anyone without a
problems.
In practice, we don’t even have a well-designed product, but
rather an experiment based on a pair of Adidas shoes. Before anything, the demonstration
video below from Google at SXSW take part in the initiatives of Art, Copy and
Code. The combination of 3 words defines a marketing program whose purpose is to
show how we can use objects to tell online stories. “This description was made
by Aman Govil, advertising director at Google.
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